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How to Market Your Home as the Perfect Rental or Investment Property

June 11, 2021 by Regine Lane

Niche Marketing: How to Market Your Home as the Perfect Rental or Investment Property When a homeowner is preparing to sell a home, it can be beneficial to determine the target audience that is most likely to be interested in the property as an important initial step. In some cases, it is advantageous for a homeowner to position a home as a great rental property or investment property, but this requires the right strategy. By adopting a few niche marketing steps, homeowners can work with their trusted real estate agent to market a property appropriately.

Create A Cash Flow Sheet

Buyers who are searching for a rental or investment property are looking for a return on their investment in most cases, and they also may want to see how large of a down payment is needed in order for the property to realistically turn a profit. A real estate agent can work with a property owner to create a cash flow sheet that details all of this information for a buyer.

Show Comparable Rental Properties

A real estate agent can also research comparable rental data to help a property owner determine what a realistic rental rate may be. Property buyers want to know that the information provided to them in the cash flow sheet is realistic, and comparable rental data can give buyers the details they are looking for. More than that, this information may also show the average number of days similar properties stay on the market for rent and how many similar properties are available for rent in the vicinity.

Appeal To Agents Specializing In Real Estate Investments

Some real estate agents specialize in assisting investor clients, and some have standing clients that they actively seek great properties for. A skilled real estate agent may announce the listing to these agents so that they can bring the property to the attention of their clients. This focused marketing effort can yield considerable returns, but the real estate agent generally must take the initiative to contact these agents.

Some properties may be marketed as family homes or vacation homes, but others are well-suited for being rental or investment properties. Homeowners who are preparing to sell their home can work with a real estate agent to learn more about who their target audience is and how to market specifically for them. Those who are interested in learning more about how to sell their home quickly can set up a consultation with their trusted real estate professional.

Filed Under: Home Seller Tips Tagged With: Home Seller Tips, Real Estate Investing, Selling A Home

From Big to Small: How to Downsize from a Large House to a Smaller, More Efficient Home

August 25, 2020 by Regine Lane

From Big to Small: How to Downsize from a Large House to a Smaller, More Efficient HomeIf you’re moving from a large home into a smaller house or condo, you’re probably looking forward to enjoying a lower utility bill and not having to do as much cleaning. But before you move, you’ll want to take certain precautions to ensure that you’re not overwhelmed.

A smaller home won’t have as much room for your belongings, which means you may need to get creative. Here’s how you can downsize without losing your mind.

Decide What You’re Going To Keep

Before you do anything else, choose which of your belongings are coming with you. Unless you’ve habitually been getting rid of things you no longer need over the years, chances are you have a large stash of things you’ll never use again. That’s the kind of clutter you’ll need to eliminate before moving into a smaller home.

The obvious exceptions would be anything of significant sentimental or monetary value, but you’ll want to get rid of lots of your everyday objects – for instance, there’s no reason why you need three soup ladles. Having trouble deciding what to throw out? Here’s a simple rule of thumb: If you can’t remember the last time you used it, you probably don’t need it.

Have Anything In Storage? Find A Storage Solution Now

Most homeowners nowadays have the luxury of large storage spaces like basements or attics – but if you’re moving into a condo or a small starter home, storage will be at a premium. And that means anything stored in your basement, garage, or attic will probably need to find a new home. You’ll want to look for a storage solution earlier rather than later.

Perhaps you could rent a storage locker in your neighborhood, or let children or relatives hold onto your belongings until you decide what to do with them.

On Your Moving Day: Move Large Items First, And Put Away Stored Items Before Anything Else

When the day comes for you to move into your new home, you’ll want to try to find the best configuration for the space right away – before your new home is filled with boxes stacked six feet high. Before you do anything else, move your furniture and other large items into the space first, and get them set up so they’re out of the way.

Once all of your boxes are in your new home, put storage items away before anything else – it’ll help you avoid unnecessary stress and sorting later.

Downsizing can be stressful, but with a solid plan and a great real estate agent, you can find a smaller home and move in without issues.

Filed Under: Mortgage Tips Tagged With: Downsizing, Moving Tips, Selling A Home

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